Michael Stevenson
Las Vegas, Nevada, United States
6K followers
500+ connections
About
Marketing executive with 20+ years in high-tech B2B and B2C marketing. International…
Publications
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M. Stevenson and M. Cote, "Modeling optical vision systems with innovative software," Vision Systems Design Magazine, PennWell (Jan 1999).
PennWell
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M. Stevenson and S. Auger, "Design software meets bio-optics needs," Laser Focus World Magazine, PennWell (Mar 2005).
PennWell
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M. Stevenson, "Bulb library models common light sources," Laser Focus World, PennWell (Oct 1998).
PennWell
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M. Stevenson, "More than fibers and eyeglasses," Electro Optics Magazine, Institute of Physics Publishing (Nov 2005).
Institute of Physics Publishing
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M. Stevenson, "Optical software in '07: Isn't that easy?," NASA Tech Briefs Magazine, ABPI Publishing (Nov 2006).
ABPI Publishing
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M. Stevenson, "Optical software: which program is right for me?," Opto & Laser Europe Magazine, Institute of Physics Publishing (Jun 2006).
Institute of Physics Publishing
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M. Stevenson, C. Campillo, D. Jenkins, "Advanced optical system simulation in a coupled CAD/optical analysis package," SPIE Proceedings, Vol. 3634.
SPIE Proceedings
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M. Stevenson, et al, "Modeling filament-based sources for system tolerancing - Invited Paper," SPIE Proceedings, Vol. 4775.
SPIE Proceedings
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M. Stevenson, M. Cote, C. Campillo, D. Jenkins, "Computer simulation of asymmetric arc lamp volume emitters," SPIE Proceedings, Vol. 3780.
SPIE Proceedings
Test Scores
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Digitial Analytics Fundamentals (Google Analytics)
Score: 100
Digitial Analytics Fundamentals (Google Analytics Academy)
Explore more posts
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Daniel Jaber
🚨 Ethical business practices just took a step forward! The FTC’s new "Click to Cancel" rule empowers consumers to easily end recurring subscriptions with a simple, straightforward process. This rule is a win for transparency and fairness, pushing companies to prioritize fair practices by making cancellation as easy as signing up. A huge move in the right direction for consumer rights and corporate accountability! 💡🔍 What do you think this means for ethical business practices in the digital age? Read more about it here: https://lnkd.in/gSi696tj #EthicsInBusiness #ConsumerProtection #Transparency #FairBusiness #DigitalRights
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Laura Tate
So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing
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Danny Star
https://lnkd.in/gibkzCh4 Make a human connection, demonstrate your expertise, and show that you’re exactly who someone should trust with their case while driving your attorney SEO - those are just a few of the reasons that lawyers should have their own blogs. Many of the lawyers I talk to know that they should have blogs. What they aren’t as sure about is what they should include in them. As busy as a modern lawyer is, no one has time to stare at a blank document on their computer and think: “What should I write about?” This is one more area where AI has made some advancements, yes. But, if you’re a lawyer relying on AI to write your blogs then you can rest assured that another lawyer in your neighborhood who’s fighting for the same client as you is also writing them with AI. Thus, you just never really have a chance to stand out. When it comes to your content you want to do everything you can to showcase your authenticity, what makes you a lawyer a prospective client is going to want to sign with. Updates and News You know what’s in the news with the law that you practice. Your prospective clients don’t. So, update them. Let them know about any legislative changes (or potential legislative changes). For example, if you’re an immigration attorney, letting people know about TPS updates is a great idea. So much of creating great content for your law firm’s blog is using your experience to give prospective clients information they want to know. On the subject of your experience… Your Experience When in doubt, post case studies. You’ve helped many clients to a successful resolution of their cases. Let others know. This kind of content is evergreen, of course. But, if it’s been a minute since you had a client give you a good review/a positive experience, there’s nothing wrong with reaching out to them. If your experience is anything like that of my lawyer clients, people who you were able to help would love to help. Clear Up Misconceptions and Answer Questions Prospective clients have questions about the law that you practice. Answer them. The better an answer you give, the more likely they are to sign with you. By that same token, your prospective clients probably have some wrong ideas about the law that you practice. Clearing those up is a great way to connect to more people. Unsure exactly what misconceptions and questions your prospective clients might have? You’ll be able to find it in just a little research. See the questions people ask in forums, on social media, and the like. Of course, just wading into social media just a little bit is going to give you a wide range of misconceptions to correct, too. If you have any more questions about attorney SEO, starting a blog, etc., just reach out.
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Bob Bare
How visible is your business online? Discover your online visibility score now! One attorney saw their visibility increase from 31% to 97% and their phones started ringing. Fill in your business name, zip code, and phone number at https://lnkd.in/gBJwZtvk to receive your personalized report via email. #onlinevisibility #SEO #digitalmarketing
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Mark McCormick
Trust is best built on foundations of accountable results, so it should be no surprise that the more advertisers are seeing the results of what AI can do, the more trusting they’re becoming. EMARKETER recently shared the results of an Advertiser Perceptions report that more than half of advertisers trust AI “for tasks like ad investment and optimization,” and are “increasingly willing to place ads beside AI-generated content.” “In 2023, roughly 60% of advertisers were open to this idea according to Advertiser Perceptions,” says EMARKETER, “but now, nearly 70% are receptive to advertising adjacent to AI-generated material.” According to its Trust in Advertising study, only 17% prefer to advertise within human-generated content strictly, with 14% yet to form an opinion or address genAI at all (down from 29% last year). “Advertisers are warming up to AI-powered content, but the majority want verifiable accuracy and brand-suitability,” writes Sarah Bolton, EVP Business Intelligence at Advertiser Perceptions. “When we conduct the Trust in Advertising study again in 2025, we expect outcomes of the 2024 US election cycle, growth of generative AI in all parts of the media ecosystem and role of ethical media investment at the boardroom level to determine whether advertisers are contributing more to problems or solutions in a fraught information landscape.” #AI #genAI #adsalesmanagement #AIadvertising #adsalesoptimization #adsalessoftware #publishing #publishingindustry #digitalpublishing #mediapublishing #AIsoftware #AImarketingsoftware #digitalmarketing #digitalmediamanager #digitalmediamanagement #MarketingManager #MagazineManager
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Toni Vrandečić
Utilizing DMARC records is an essential component of today's email campaigns. In the current landscape, no email domain can succeed without a well-constructed DMARC record, as the absence of DMARC significantly diminishes deliverability. In 2024, I implemented a DMARC policy of p=reject for both myself and my clients, and I have not encountered any issues with this approach. However, many experts still recommend starting with a p=none policy. If you are uncertain about which DMARC policy to adopt, I recommend consulting an excellent article that provides valuable insights and guidance on the subject. https://lnkd.in/dzkCYhQJ
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Doug MORNEAU
Join Dela Quist in our latest podcast as he challenges conventional wisdom in email marketing, emphasizing the power of reach and frequency to drive sales. Learn actionable strategies to enhance your email campaigns and achieve better ROI. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gmEuU4dS #EmailMarketing #BusinessStrategy #SalesTips
1 Comment -
Doug MORNEAU
Join Dela Quist in our latest podcast as he challenges conventional wisdom in email marketing, emphasizing the power of reach and frequency to drive sales. Learn actionable strategies to enhance your email campaigns and achieve better ROI. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gmEuU4dS #EmailMarketing #BusinessStrategy #SalesTips
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Doug MORNEAU
Join Dela Quist in our latest podcast as he challenges conventional wisdom in email marketing, emphasizing the power of reach and frequency to drive sales. Learn actionable strategies to enhance your email campaigns and achieve better ROI. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gmEuU4dS #EmailMarketing #BusinessStrategy #SalesTips
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Glenn Gabe
I love this. You should too -> Majestic to discontinue its disavow links feature (which they never encouraged customers to use anyway) "The Majestic tool does not highlight or report on Toxic Links. We don’t pretend to be able to identify links to disavow without significant manual intervention. Despite this, we have an “export as disavow” feature in the bucket. We don’t sing and dance about it, but we do receive questions from concerned customers on toxic links and disavow. We’ve decided to set out a position, and will remove this direct support for disavow from the Majestic platform." #google #seo #bing
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Jason Mirosh
Choosing the Right POS System for Your Dry-clean Business Maximizing Marketing with a Tightly Integrated POS System For dry-cleaning business owners, a Point of Sale (POS) system can be much more than just a way to process sales. A good POS system can be tightly integrated with marketing tools, allowing you to understand your customers and target them with personalized campaigns. This integration can bring significant benefits, helping you grow your business and keep customers coming back. Getting to Know Your Customers One of the key benefits of a tightly integrated POS system is its ability to collect and store detailed customer information. Every time someone makes a purchase, you can gather data like their name, contact information, and buying habits. This data can be used to create customer profiles, allowing you to understand who your customers are and what they like. With this information, you can send them targeted marketing messages that are more likely to catch their interest. Personalized Marketing Campaigns With a POS system that integrates with marketing software, you can send personalized marketing campaigns to your customers. For example, if you know that a customer always brings in their suits on Fridays, you can send them a special offer for a Frida... #POS
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Jeanne Grunert
Do you read case studies? Many people look for case studies on a website before deciding to do business with a company. In our latest blog post, Seven Oaks Consulting writer Lauren Caggiano shares best practices for crafting manufacturing case studies. These best practices are useful for other B2B industries, too! #contentmarketing #manufacturing #b2b https://lnkd.in/ecTQeRJf
1 Comment -
Doug MORNEAU
Discover the art of email personalization with Randy Levy in our latest podcast. Learn how integrating real-time data and dynamic content can significantly enhance customer interactions and drive engagement. Ideal for marketers looking to refine their approach to email. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gfFg9Ys5 #EmailMarketing #BusinessStrategy
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Doug MORNEAU
Discover the art of email personalization with Randy Levy in our latest podcast. Learn how integrating real-time data and dynamic content can significantly enhance customer interactions and drive engagement. Ideal for marketers looking to refine their approach to email. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gfFg9Ys5 #EmailMarketing #BusinessStrategy
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Doug MORNEAU
Discover the art of email personalization with Randy Levy in our latest podcast. Learn how integrating real-time data and dynamic content can significantly enhance customer interactions and drive engagement. Ideal for marketers looking to refine their approach to email. 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐩𝐨𝐝𝐜𝐚𝐬𝐭 𝐞𝐩𝐢𝐬𝐨𝐝𝐞: https://lnkd.in/gfFg9Ys5 #EmailMarketing #BusinessStrategy
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